fanmei won the award for cooperation with global customers in smart packaging marketing case

in the 18th "world beverage innovation award" best marketing award category, fanmei smart packaging and pepsi group's topfruit juice cooperation project won the championship!

on november 11, 2020, the final list of winners of the 18th world beverage innovation awards jointly organized by foodbev media and brau beviale, germany, was announced. the jury selected the final winning works from 279 entries from 25 countries and covering 22 categories.

smart packaging realizes the printing of pictures and introductions of 22 oman representative attractions on the juice packaging, and provides unique qr codes on each package. consumers scan codes to collect different virtual landmark stickers and win prizes.

this activity inspired consumers to actively buy juice and participate in the activity. while sales increased, it also established a two-way communication channel for topfruit to communicate with consumers. two weeks before the event started, topfruit received over 148,000 views and over 26,000 user engagement in the event-related posts on instagram and youtube.

through the event, not only did topfruit's brand image become clearer, but it also effectively increased the sales of juice. 72% of users participating in the event made repurchases.

at the same time, fruitavitals juice, a subsidiary of nestlé, has cooperated with fruitavitals, and has also been successfully shortlisted for the "world beverage innovation award" best marketing award by applying its unique scratch-off package technology.

fenmei applies the scratch prize package to the shortlisted cooperative project. through variable printing technology, each package has a unique 12-digit code that can be redeemed for free mobile data.

in this country where it mainly surfs the internet via mobile phones, this reward effectively stimulates the desire to buy. at the same time, by participating in the novelty of the scratch-win game, a more attractive and more involved user experience has been created. this innovative form encourages consumers to interact with the product and provides new motivations for buying beverages. during the covid-19 pandemic, the event supports consumers staying in touch with loved ones at home, turning potential difficulties into active marketing.

today, smart packaging has set off a trend of packaging marketing! in the latest 5p marketing model, package--packaging plays a role in marketing that cannot be ignored. fenmei packaging hopes that through continuous development of new technologies and gameplay innovation, packaging can actively play an auxiliary role in contemporary marketing and create more value for customers.