fonmi’s digital strategy creates a platform to help customers succeed

with the continuous development of marketing technology and consumer demand, how can the manufacturing industry innovate faster and more effectively? create a new fully digital business model? fenmei's "industry 4.0" is bringing new opportunities for leapfrog development. mr. bi hua, ceo and executive director of fenmei packaging, recently attended the global intelligent manufacturing conference held by sidoff digital corporation (neonex), and delivered a wonderful speech on "fenmei creates a platform to help success for customers" on how fenmei's intelligent manufacturing provides wisdom and production value for dairy companies in the context of industry 4.0.

“intelligent technology improvementefficiency to meet customers' changing expectations

in his speech, mr. bi hua said that at present, intelligent upgrades have become a new "barometer" for the development of the dairy industry. in the future, intelligent technologies such as big data, artificial intelligence, and the internet of things will be more widely used in all links of the entire industry chain of the dairy industry. dairy companies achieve "overtaking on the curve" of overall efficiency and benefits by completing the intelligent upgrade of the industrial chain.

from the initial era of handicrafts to the era of machine industry, and then gradually developed to the current era of industry 4.0 intelligent manufacturing, fonmei has captured the changes in the industry and market, actively implemented the digital strategy, and became a leading practitioner in the era of intelligent manufacturing.

the future has come, and layout the consumer personalized customization ecosystem

mr. bi hua believes that the industry 4.0 era is not only about solving the problem of productivity, but also greatly changes the relationship between commerce and manufacturing, thus creating a new business environment. after dataization and standardization, the internet centralized production, supply, logistics and consumer needs are met to meet consumers' deeper personalized needs.

in response to changes in consumer behavior and market environment, fonmei packaging can make full use of patented technologies of one-pack, one-code, variable printing, and smart packaging services to help dairy companies adjust their operating strategies, accelerate the process of corporate e-commerce, promote omni-channel digital transformation and upgrading, and connect with online and offline digital people.

finally, mr. bi hua said: "in the future, fonmei will integrate the digital ecosystem with food and beverage brand manufacturers and end consumers through customized manufacturing, so that brands can achieve high digitalization and customization at the individual level of consumers by using lower costs." it can be foreseeable that through the highly integrated development of intelligent, big data, cloud computing, networked production, information, logistics and other technologies, consumers will go directly to the manufacturer, participate in design, development and other production behaviors throughout the process, and experience the seamless interactive experience with the manufacturer.