Seeking a parent-child box to get love home

On May 25, Tencent’s public welfare platform for finding missing children, “QQ City Helps” launched the “May 25 Looking for a Family”. On this day of every year, QQ City Helps will push the accumulated cases of finding relatives to netizens across the country, and search for missing children through the power of 870 million QQ netizens. Fanmei Packaging and its partner Mengniu Group joined QQ City to help the "Family Search Alliance" initiated by the Ministry of Public Security, the Ministry of Civil Affairs, the Baby Home Website, and more than 30 media, using offline resources and variable printing technology to help find missing children and reunite their families.

The launch date of May 25th National Day of the Family Search was selected as International Missing Children Day. The International Missing Children Day originated on May 25, 1979, and the disappearance of 6-year-old New York child Etan. In order to find him, Etan's father printed his avatar on a milk box and sent it to thousands of households, thus attracting social attention. In 1983, US President Reagan declared that May 25, when Etan disappeared, was the "National Missing Children's Day" and started a 10-year "Milk Box Finding" event. Later, this day was designated as "International Day of Missing Children".

The establishment of this family search alliance has provided a more complete service solution for cooperating with the police to find lost children. First, within the 72-hour golden search and rescue time after the child is missing, QQ City will help push missing person notices to tens of millions of QQ netizens in the city where the child is missing, realizing the golden 72-hour rescue operation. In addition, QQ, Mengniu Dairy and Fanmei jointly launched the "Milk Box Family Search" activity, which can reach thousands of households offline and reach consumers' families.

Fenmei Packaging will use the industry's milk box variable printing technology to print a large number of different information about losing relatives on the milk box, making it a flyer to help the family members lose relatives make it into thousands of households and attract everyone's attention. Fanmei Packaging Partner Digital will produce each box of unique QR codes. Consumers can scan the code on their mobile phone to get more complete information about missing children and the latest anti-abduction knowledge, connect to the alliance service support platform, and support family search charity activities.

It is reported that in the next five years, Mengniu will print family search information on milk box packaging of future star and Xinyangdao products, popularize children's anti-lost knowledge, organically combine online and offline family search and anti-trafficking publicity, and call on the public to help missing children return home, creating a deterrent to criminals.

Today is China's "International Missing Children's Day". Let us use new technological power to contribute our little strength through public welfare services within our reach, let love come home and family reunion!